Pure Hydration contains Argan oil and essential amino acids, which work to infuse moisture deep into the capillary fiber. Hair will be left nourished, luminous and easy to manage.
CONTAINS pure hydration shampoo pure hydration conditioner pure hydration intensive treatment nutri serum
A rare oil native to Morocco, Argan is highly valued for its nutritive, beautifying and medicinal properties.
AMINO ACIDS
Amino acids are the basis of proteins that make up hair. These include: serine, threonine, valine, arginine, aspartic acid, alanine, proline, isoleucine, phenylalanine and histidine. These amino acids have a natural affinity with hair and can penetrate the cuticle providing moisture deeper inside the hair shaft.
PRO VITAMIN B5 (Panthenol)
Pro-vitamin of B5 coats the hair and seals its surface, lubricating the hair shaft and making strands appear shiny. With hydrating, anti-inflammatory and hair smoothing properties, it’s a key ingredient which hydrates the scalp and gives elasticity by penetrating the hair shaft and restoring moisture levels. By reaching the hair follicle, it provides nourishment and stimulates cell multiplication, increasing shaft diameter by approximately 10%.